Don’t underestimate the importance of a good music bed. Keeping a nice, energetic ( but not hyper ) underscore going under your corporate biz or industrial video is crucial. Without it, everybody takes a nap. But just a quick tempo percussion or techno loop is not enough.  If the music keeps yammering along without any definable changes, you can still end up snoozing. There is a reason why pop music radio mixes are always around the 3:30 mark. We loose focus and the next thing you know your day dreaming or changing the channel. Add to the problem the voice over is detailing the fine points of a highly technical and complicated device or procedure.

Every now and then, someone will ask me for a 10 minute track they can drop into their industrial video. I know immediately what they are wanting to do. They are going to drop in this one piece of music and fade it out when they get to the end of the video. Without a doubt, that sounds efficient, but boring beyond words. Their clients might not know the difference either. They have key understanding of their own product and a vested interest in the video and inspiration or information they hope it conveys but usually very little knowledge about what will keep people interested long enough to absorb it.

So what is a good rule of thumb about music for industrials?

I think 2:30, give or take.. is enough of one particular track, but within the track the music needs to change. I am using the first track from GM 430 Energy Realized as a good example. It has a 2.5 second intro beat, gets quickly into the first section ( in song vocabulary, it might be referred to as verse 1 ) has a quick break around 19 seconds, goes back into verse 2, has a quick break after 19 more seconds and then goes into a bridge ( that has a decidedly different feel than the verse ) that lasts 19 seconds. After that it repeats and ends on purpose. Every one of those changes are great edit points and keeps you from going into a musical comma.

Many of our GMP MUSIC industrial oriented CDs are themed based. That means it will be easy to put several of these tracks back to back in the video and retain a consistent energy and continuity.

Coming Soon… Editing music in Final Cut Pro and Digital Performer.